German online brand Edited.de approachedus to join in on their bi-annual shoot in Cape Town, South Africa. For the first time ever, they required video content purely for InstaStory use. Responsive was tasked with not only capturing the individual looks, but also telling the story of the brandʼs campaign in a way that aided their eCommerce strategy on Instagram.
Responsive employed creative direction and spontaneity to capture a wide array of looks for the campaign. The short 10-15 second snippets were used to highlight items available for sale, also allowing the user the opportunity to click-through to the online store immediately to buy the item. This allowed for a more seamless UX experience.
The outcome was a collection of video content including a 3 Hero films, plus multiple smaller edits for multi-channel delivery.