Case Study
Investing in African Mining Indaba is an annual professional conference dedicated to the capitalization and development of mining interests in Africa. Investing in African Mining Indaba is the world’s largest mining investment conference and Africa’s largest mining event.
STATISTICS
55
+
pieces of video content
49
post-event interview pieces
42
social media clips
1
main highlight video
BRIEF
Mining Indaba required a video solution to encompass the heart of what their conference was about, the reality of challenges within the industry, as well as inspiring conference attendees with a sense of hope. This was to be screened as the official conference opener, followed by the main keynote presentation of Mining Indaba’s Managing Director: Jonathan Moore.
In addition to that, we were also commissioned to provide video content to go out across social media throughout the duration of the conference, as well as provide an event highlights video for the purpose of marketing the conference the following year.
METHODS
Our approach to this was first, to have initial engagement with the client to fully understand their main vision and objectives for the brief. From there we locked down a solid creative concept for the opening video, as well as a roll out strategy
for their social media. Thereafter we tackled the various tasks in sequence to what was to be delivered. These tasks included story & mood board, shot list, pre-production, location scouting, production & post-production, setup of templates, talent
sourcing, high-level producing & delivery.
PREMIERE PRO
AFTER EFFECTS
PHOTOSHOP
PRO TOOLS
TRELLO
FINAL CUT PRO
DESIGN
We based our visual approach on Mining Indaba’s official colour palette, as well as previously published content, but also added extra textures to further bring across the feel of roughness of actual mines themselves. We ended up with a great balance
of corporate branding identity and a more emotive creative feel.
The Result
