Our challenge was to create video and photography content for a complete eCommerce digital strategy, while bringing across street culture and visual appeal to the Redbat target audience around a specific theme.
Because the theme was “Ice Dream”, we shot the campaign at an outside location that was mainly white, in order for the soft pastel colours to pop out. We made sure to shoot all the looks, and focus in on sneakers and textures of the garments for multiple edit options and maximum ROI.
The outcome was a collection of video content including a Hero film and multiple smaller edits for multi-channel delivery. We also produced in-store promotional material along with stills photography for digital and print execution.