REDBAT: Ice Dream Campaign

Case Study

THE ASK
We were tasked with creating video and photography content for Kappa’s new Spring / Summer 2019 range to be promoted by window display at Sportscene stores across South Africa.
THE APPROACH
We took directive from Kappa Italy and worked collaboratively with them in developing an athletic feel for this campaign. We scouted the locations and developed the creative concepts around it. We made sure to shoot all the looks, and focus in on sneakers and textures of the garments for multiple edit options and maximum ROI.
THE RESULTS
The outcome was a collection of video content including a Hero film and multiple smaller edits for multi-channel delivery. We also produced in-store promotional material along with stills photography for digital and print execution.
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