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A RE:CAP OF THE CAPE TOWN INTERNATIONAL FILM FESTIVAL '17'

“Hi Responsive Studio, we’re hosting a 10-day International film festival and we need full coverage from the first session in the morning to the very last salt rimmed cocktail in the evening… do you think your team is up for it?”


Cameras. Cocktail parties. Celebrity crushes...

 

Were we up for it?
You BET we were.

Our phenomenal team of 8 people captured over 40 videos and 1000 high-quality photographs which we shared on social media a mere hour or two after the event took place.

We became human machines, we earned a 207.7% increase in followers across all the channels and we loved every moment of it.
 

So what is the Cape Town International Film Festival?

The Cape Town Film Festival (CTIFMF) is a world-class event that celebrates the art of film.

It also provides a platform to connect local filmmakers and international production treaty partners. This means our talented local actors, producers, and directors are able to explore opportunities with people from all around the world.

The festival has been listed for 2 years in a row as one of the leading film festivals in the world by International Film Guide. It’s a big deal and it brings international traction to the City of Cape Town.

2017 was the 10th year of the festival and the biggest yet. It combined forces with the Chinese Film industry and South African celebs like Sharlto Copley, Pearl Thusi, Maps Maponyane attended (to name drop just a few!).

 

The Challenge /Brief

Capture main events, interviews, vox pops, B-roll and cutaways to craft a well documented narrative of the happenings in video format.  

Photograph and record live content creation and social media management during the duration of event.

 

Our Solution/Method

- 150 + photo’s delivered and over 1000 taken

- Average of 40 Instagram stories per day

- We released 43 top class videos covering every part of the festival.

These included:

  • vox pox
  • interviews
  • discussions
  • cocktail parties,

And these were released 1 to 2 hours after the events happened

 

 

How we implemented it

We had 8 in the team that went to CTIFMF and this team did all the production, social media, photography and videography.

 

The Results

Here’s what we were able to achieve:

(Note: this was all organic and the platforms had little to no traction before we started)

 

 

What did the client think?


"…It never once felt as if Responsive Studio was a service provider. Thanks for believing in us and shoving your shoulder under our vision, taking it with us across the finish line. We look forward to an explosive collaboration in the years ahead." - JEHAD KASU (Marketing Director of the CTIFMF17)

 

 

 

Check out their pages:

Website: http://filmfestival.capetown/

Facebook: https://www.facebook.com/CapeTownIntFilmMarket/

Instagram: https://www.instagram.com/filmfestival.capetown/

Twitter: https://twitter.com/film_fest

 

There is not a lot our team enjoys more than helping a client whose message we believe in.

If you have a product, service or event in need of digital marketing fill out our contact form, give us a call, bribe us with cocktails and we’ll be in touch. We love helping you gain exposure and see results.  
 

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A RE:CAP OF THE CAPE TOWN INTERNATIONAL FILM FESTIVAL '17'
A RE:CAP OF THE CAPE TOWN INTERNATIONAL FILM FESTIVAL '17'

“Hi Responsive Studio, we’re hosting a 10-day International film festival and we need full coverage from the first session in the morning to the very last salt rimmed cocktail in the evening… do you think your team is up for it?”

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