About us
Our proven process is powered by evidence-based innovation to help you design and develop products that your customers will love to use.
Most businesses struggle to launch digital products that their customers love to use. Without customer-centricity, the right product is never made. Without innovative and scalable technology, the product is never made right.
We believe you deserve better. We also understand that making customers love you requires the best of both design and development; this is hard to come by! In 2011, we set out to resolve this challenge from a garage (of course) in Cape Town, South Africa. Today we are part of the JSE-listed Capital Appreciation Group, with our offices extending to Amsterdam and New York.
We're creative problem solvers and innovators who use Design Thinking to put customers at the centre and leading technology to expertly build and launch products. Companies like Nedbank, Brambles, Old Mutual and Coronation are proud to call us their people.
With a proven design process
We follow Design Thinking process, the leading approach to building effective and lasting products that truly meet customers needs.
Empathise
with real people
Interviews
Contextual enquiries
Usability testing
Competitive analysis
Industry research
Define
the problem
Personas
Customer centric problem statements
Information architecture
Customer journey
User flow diagrams
Ideate
the solution
Ideation workshops
Sketching
Conceptual solutioning
Prototype & Test
for validated UX
Wireframing
Interactive prototyping
Usability testing
Contextual enquiries
Implement
agile development
Setting visual direction
Interface design
Agile methodology
Full-stack development
Leading technology with a skilled technical team
Learn about our development process below
Scalability
Prevent lost revenue, minimise downtime and scale automatically.
Speed to market
Launch and deliver value to your users, faster.
Security
Protect your users and your brand.
Performance
Optimise performance to retain users and improve conversions.
Scalability
Prevent lost revenue, minimise downtime and scale automatically.
Speed to market
Launch and deliver value to your users, faster.
Security
Protect your users and your brand.
Performance
Optimise performance to retain users and improve conversions.
Developed by an experienced and skilled technical team
We deliver using expert skills, best practice processes and industry proven tech to get your product to market fast, drive results and unlock business value.
Brief
& seek to understand
Scoping workshops
Discover & Design
the blueprint
Solution Architecture
Content & SEO strategy
User experience & design
Agile delivery approach
Build
& execute the blueprint
Project management
Sprint development
Content
Launch
deploy & go-live
Add features
Marketing
Enhance
support & optimise
Support
Value realisation
Reporting
Centered around core values
We believe in big dreams and hard work.
Passion
It runs in our veins and it's our biggest driving force.
Collaboration
Always ready to ask for help, and to be of help.
Generosity
Generous towards each other and our community.
Excellence
Go the extra mile and add value.
Innovation
Solution driven problem solvers who take initiative.
Growth
A commitment to continual learning.
Integrity
Live with transparency, honesty & integrity.
